Meet the Owners
Troy Usnik

Utilizing experience as a renovation contractor, Troy moved into the retail industry to service the needs of contractors and home owners and apartment dwellers in the emerging home improvement industry. Knowing how all of the products were used and steps needed to complete renovation projects, Troy found tremendous success in managing the Washington Square Paint and Hardware retail store operation and in providing expert guidance to store customers over a 23-year time period before he took over the business from the retiring founder in 2007.


Troy, partnered with Steve DeShong to rebrand the store as 10th Street Hardware bringing a more complete product line, technical knowledge and lower prices. Troy is currently planning the development of online and in person sessions to advise DIY consumers on common renovation projects.

Steve DeShong

After earning his Bachelor’s Degree and working for five years in Washington D.C., Steve launched a 30-year entrepreneurial career in Philadelphia beginning with Afterwords, a retail book, magazine, card and gift store on 12th Street, near Locust. The store grew and thrived for fourteen years, during which time he also opened a retail men’s clothing store. Steve later opened a plant and garden store which ultimately led to the launch in 2002 of Market Blooms in the Reading Terminal Market.


Steve recently turned over the Market Blooms business to the long-term manager so he can devote more time to the development of the 10th Street Hardware store that he owns with Troy Usnik. Steve has brought his extensive management and organization skills as well as a keen understanding of consumer needs to reposition 10th Street Hardware within the competitive landscape of the home improvement industry. Steve’s commitment is to serve the home and hardware needs of Washington Square West residents and businesses.

Serving Washington Sq West & surrounding neighborhoods

Contact Us